I want to start my own niche blog site. It will be about toast. I am an expert when it comes to toast. I know the best ways to cook it. I know the best toppings to put on it. I know all the different types of toast, and I am the person to see when it comes to picking a new toaster.
My niche site will have no problems gaining interest because just about everybody eats toast, so I will have a huge market. Toast is fortifying too; I have toast most days in the morning when I check my emails and RSS subscriptions. I will have no issues getting advertising for my site, on account of my astounding expertise in the field of toast. All the bread companies will be dying to get advertisements in front of my highly targeted readership. If I want free lance work, I will make good money, because I am an expert in my field, and the value I bring to others will be priceless.
I will coin new terms like “Optimal Toast Heat Window” (OTHW)- which is the period after the toast has popped, in which you must spread the butter if you want it to melt. I am from New Zealand, where most good butter is made, so I will also have opportunities to sell my services to massive multi-million dollar companies like Fonterra, because of my obvious influence within the Toast Niche.
The opportunities are endless. It will be hard work though. I will have to produce a blog article most days. I will have to network religiously with my fellow Toast Niche friends. However, I have no doubt that users on popular social media sites like Digg and StumbleUpon will instantly appreciate my work, and vote me to the front page whenever I write an article. Maybe not, maybe I am not an expert after all.
So What Makes Someone a Niche Expert?
Because they say they are? I don’t think so, if that was true then the Blogosphere would be one of the world’s most valuable resources with the amount of “Make Money Online” bloggers.
Because they have a niche site that has a lot of traffic and regular subscribers? Maybe.
Because they were an expert in their niche before they started blogging? Probably.
But what if you aren’t an expert already? Does that mean you can’t be a successful niche blogger? No, but you can strive to be one. Now if only I could find a solid untapped niche to blog about…toast, that’s right!