SEO Techniques Explained

In this article I will look at some of the basic techniques of SEO (Search Engine Optimization).

What Is SEO

SEO is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site as high as possible. It basically involves fine tuning the content of your site along with the HTML and Meta tags. It also involves off site activities such as link building. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

How do they decided what ranks well?

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites do not need to be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

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Protecting Your Content from Sblogs and Autoblogs

What is the point of Sblogs and Autoblogs?

Normally such sites are set up to either make a little cash through Adsense or other contextual ads, or in many cases to set up a network of blogs, or a blog farm to generate page rank, and link authority. Anyone who knows about such things can spot these auto blogs a mile away. Typically there titles link directly to RSS feed content, and headings will focus on keywords that a sblogger is focusing on.

Why are they annoying?

Apart from the fact that someone else is trying to cash in on your hard work, there are also duplicate content issues. Search engines don’t like duplicate content, and if you were unlucky enough to have a low ranking new site, that doesn’t get indexed regularly, there is a good change that search engine spiders could index the content of the Sblog, before indexing it on your site, marking the original as duplicate, you would have to be unlucky, but it’s food for thought.

What can you do to protect your content?

I have a few ideas that may help protect your content.

The first and most obvious is not to syndicate your content. Most autoblogging software steals your content using your RSS feed. This will have a negative affect on your readership, as many readers prefer to follow your content using an RSS reader. However, if you found this problem to be a getting out of hand it is an option, albeit a pretty extreme one.

Have a signature or graphic in your posts, that states where the content came from and paste it at the bottom of each post, not in the template. That way any site using it would be obvious. I use this technique on this blog, the Pingable graphic at the bottom of each article is part of the article content.

What do they look like – how do you spot them?

This Plonker steals my content. And here is another one linked in the same network. It’s pretty obvious that these are rubbish sites stealing content when you start reading them. There are hyperlinks surrounded by key phrases at the top of both blogs. If you dig deeper I am sure you will find that this guy has a huge network of free sites stealing content then passing links to their main site.

How to Blog Unproductively: The Top Ten Ways

One of my main focuses here is blogging about blogging, or “how to blog“. But I often find myself, sitting at my desk, trying to write blog posts, and ending up with nothing to show for my efforts. This article is an effort to list the worst productivity killers, when it comes to blogging.

  1. Read too many RSS feeds – I am firm believer in reading what other relevant blogs are writing about to inform your articles, but there comes a point when your reading can be killing your writing time. Keep an eye on this.
  2. Stumbling – Stumbling is great, and a great way to research content. But spending your time looking at stuff like this:
    How to Blog Pic - Failed


    … can be unproductive.

    Work in front of distractions – Writing while you sit in front of the TV for example…not a good idea.

  3. Strive for perfection – I went through a phase of trying to make every single blog post I wrote a real masterpiece, and in the end you find yourself wasting time, trying to perfect points when you should just be hitting the publish button. Quality is important, but you need to remember that it is a blog and not a published hypothesis, perfection is unrealistic and counter productive at times.
  4. Read and post in too many forums – I read a lot of forums, and you have to take a look at yourself at times. Posting content in a forum is creating content for someone else’s site. Posting an article on your blog is creating content for you. Forums are great for boosting the profile of your blog, and making good contacts, but don’t waste your blogging time helping others at your expense.
  5. Spend all your computer time looking at funny videos on YouTube – Flight of the Concords is hilarious – especially their live stuff, but 2 hours of Youtubing does seem unproductive.
  6. Drop your laptop – Try not to do this, they are damn expensive to get repaired and it limits your blogging time (I know 🙁 ).
  7. Spend all your time submitting posts to social media sites.
  8. Blog when your thirsty or hungry, that’s just not going to work.
  9. Being addiction to online poker or buying things on Ebay is unproductive. Don’t do either of those.

What I have learnt by not posting for a month

The month of February 2008 came and went and I just realised I never got around to making a new post on Pingable for the whole month. I have been busy starting a new job, which has kept me away from my blog a lot. When you spend all day looking at a PC sometimes it can be a chore to come home and do more on your PC. I also was unfortunate enough to break my laptop, I dropped it on the screen, so I only have shared desktop to use at the moment.

What have I learnt from my blog?

Well the page rank for Pingable is finally something I am proud of, PR 4 isn’t bad. I only noticed this a few days ago. Although one of my posts has had a PR of 4 for some time.

I tried the advertising network blgads, I put the ads up for less than a week, I got 8,000 impressions, and only 5 clicks (despite placing them in article, blending + different formats) and only made a total of 17cent for my efforts. So pretty much a waste of time. I guess this is the case with all contextual advertising networks. If you don’t write about a profitable topic, your clicks aren’t going to be profitable.

Since I haven’t posted in a month, I also haven’t promoted or had any content promoted on Social Media sites like Stumble. So my traffic has dropped off considerably. My Alexa score has dropped from 105,000 to 145,000.

What else have I been up to?

I have been disappointed with the cash flow that this blog brings in. I know blogging about blogging is hardly a profitable niche, so I am realistic about what sorts of mediums should be earning money on here. But the truth of the matter is Pingable hardly covers the cost of my web hosting. I guess at the end of the day, blogging hasn’t been all about money for me, my day job pays ok (we are looking at buying a house in the next few months), so I had only hoped that this blog might some day bring a bit of extra side cash.

As the blog has been a finical disappointment, I have spent some time looking for other ways to make some quick cash online.

Making Quick Cash Online Ideas

Here are some of the ideas I have tried and what success I have had:

YouTube Marketing

I decided to make this into a full post: Read full post here.

Myspace Marketing

I have a Myspace resource site, but I tell you, unless you already have a foot in the market, I have found that Myspace marketing is very hard work, and really unprofitable. I won’t go to the effort and length to describe any of the techniques I have tried, but they all failed miserably. So if you were thinking about getting into this market, I wouldn’t. PPC ads like adsense pay as lows as a few cents most of the time, and I haven’t found much else that gets any attention.

Article directory

I tried creating a article directory site. However I found the software completely unbearable to work with. Just installing it took serious effort, and even then, once I had it up and running, I couldn’t log in, and I was getting errors. The advantage of creating an Article directory, is that you can put articles in your directory that relate to high paying ppc terms, then promote these articles on the homepage, and using off site SEO. Then any clicks you get for the content will pay very well. Article directories seem to rank well in Google also, despite having very little to no unique content. But as I found the software such a pain to use, I have put this idea on the back burner for now. Maybe someone else wants to try it?

Adsense content sites using PLR content

PLR stands for private label rights, and there is plenty of PLR articles out on the Internet to be found in different places. PLR content can be redistributed for free. So if you buy PLR content you are free to give it away or sell it, if you want to. My idea was to get a whole lot of PLR content that related well paying ppc terms, then publish it with Adsense ads. The problem with this is almost all the PLR articles you find around the net are published in 100’s of sites. So even though my content looked great, related to high paying terms, I got very little search engine traffic, and haven’t made much from this technique so far. Check out some great PLR Products at 8biz.

March Onward

I am moving my online efforts back to working on Pingable, so I hope to be adding quality content at least once a week from now on. I am now a firm believer in quality over quantity, I hope you continue to enjoy reading my content.