5 Ways To Control How Google Displays Your Content

Google Meta Tags

As a blog owner or webmaster, traffic from Google search is likely one of your largest sources. Google traffic to Pingable ranks 2nd only behind StumbleUpon traffic. So how can you control what content Google indexes, or how it displays your content search engine result pages (SERPs)?

Using the following Meta Tags you can control how Google displays your content, and what it displays. You use a meta tag by placing them in the head section of your HTML code.

  1. No Cache<meta name=”googlebot” Content=”noarchive”> – Will stop Google caching your content. Google keeps a cache of your content, and a link to it is available in Google SERPs.
  2. No snippet<meta name=”googlebot” Content=”nosnippet”> – Will stop Google displaying the short snippet of text beneath the title in SERPs.
  3. No index<meta name=”googlebot” Content=”noindex”>- Will stop Google from displaying the page you include the tag on in their SERPs.
  4. No index Image<meta name=”googlebot-image” Content=”noindex”> – Will stop Google form indexing an image.
  5. Setting an expiry date on your content.<meta name=”googlebot” Content=”unavailable_after: 25-Dec-2007 12:00:00 EST”> – Will create an expiry date for your content, so it is not displayed after a certain date. Useful for excluding content in a paid members area.

Why stop Google showing some of your content?

Apart from the obvious scenario where you have commercial / or paid content that you don’t want shown, there is the important issue of duplicate content. A site is penalised filtered for having the same content on different pages, using the above meta tags you can control which pages are indexed and which are not and avoid displaying duplicate content.

Visibility of content

The visibility of your content, and how it’s displayed in Google SERPs is a key part of SEO that is often overlooked. Using the following meta tag you can tell Google what to display in the snippet for each page.

<meta name=”description” content=”informative description here”>

Controlling Meta tags in WordPress

Headspace is a fantastic WordPress plugin which makes life much easier dealing for different meta tags, keywords and descriptions in WordPress. It enables you to have individual meta descriptions and keywords and much more for each page on your site.

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I created pingable back in 2007 and I still love blogging about Wordpress.