5 WordPress Themes for Political Candidates

WordPress is a simple tool used by millions of webmasters.  Did you know Google has a whole department dedicated to political adword accounts?  We didn’t either until recently.

There are many political candidates using WordPress to manage their online presence.  As the United States Presidential campaigns of Barack Obama and Howard Dean showed, the web is one of, if not the most important tool for political organizing.

Here are our picks for WordPress themes best suited for political applications.  The criteria we used to evaluate themes were:

  • Layout – political WordPress themes need to grab visitors’ attention quickly and convert visitors to action-takers.
  • Design – political WordPress themes send a message about an individual candidate.  They are not just a design, but a brand that must be sold.
  • Function – themes should have lots of room for widgets and sidebar content.
  • Integration – good political WordPress themes should integrate smoothly with social networking sites, social bookmarking, streaming media, Twitter and similar organizing tools.
  • Customizable – no political candidate should use an out-of-the-box theme without customizing it to fit their campaign, their constituency and their message.

Update: Here are some new WordPress Political Themes for 2011 2012.  Enjoy!

Update to the update: Since this post was originally written, there have been many more political WordPress themes developed.  We just removed a couple outdated/no longer supported themes, and added some very cool new ones.  Check them out below!

Campaign <– My new favorite!

Campaign is my new favorite because of the look and feel, and built in functions.  This theme is fully translatable, and comes in 4 color schemes so it’s good for any political perspective.  It comes with some cool jQuery powered hover effects and a neat slider.  It also has support for multimedia including Vimeo.  Like any good WordPress political theme, it has great styling for email capturing and event management.  What’s more, the latest update makes this theme fully responsive so it looks good on all devices.  An optional donate button can be set up with any payment gateway as well.  The designers thought of everything, even the FEC elections disclaimer (for those in the United States).

campaign wordpress theme


Candidate was built as both a political campaign WordPress theme, but also a social issue/grassroots campaign theme.  The designers claim to have experience building real political themes, and their design suggests they’re telling the truth.  Although not as trendy a design as Campaign, this one is definitely a good choice.


Politico is a straight WordPress theme that you can customize to add features common on political websites such as donation widgets and signup forms.  Lots of buyer feedback suggests folks are really happy with this theme.  Also, this theme has a strong media slider which is important for political campaigns that need to showcase their candidate kissing babies and such.

Victory Framework

The Victory Framework is essentially a theme, with tons of built-in features.  It is an out-of-the-box website for political campaigns that only needs basic information to go live.  Of course, any candidate would need to make it their own before launching officially.  But it includes all the basic functions of a political website.  This is one of two complete campaign packages.victory framework wordpress political theme

Win With WordPress

This is also a highly-evolved WordPress Political Theme.  It has built in features underneath a political design.  It also boasts contact management features which is a plus for any campaign.  Rather than signing people up for email lists, you can turn them into advocates and constituents.

win with wordpress political theme

Who’s Who @ Elegant Themes

Who’s Who is a clean, multi-level navigation theme with not a lot of options, but the right framework.  If your campaign is purely informational, this theme will do great.  It also has multiple color options so you don’t have to go blue.

Whos Who Political WordPress Theme

 Politic @ ThemeForest

This theme comes with 9 custom widgets and is one of the most professional political/campaign themes available without going completely custom.  The theme supports 5 different post formats and audio/video.  Here’s what’s extra cool: this political WordPress theme supports BuddyPress!  This means you can easily build a community on your site with chat, forums, connections, messages and more.  Politic has a custom skin for the Events and WP Email Capture plugins which are very helpful tools for political campaigns.

Compositio @ Design Disease – FREE!

A cool blue theme with a design that never seems to get old.  This isn’t a new theme, but it seems to always look stylish even as design trends change.  I like the blocky design and clear, simple navigation.  For a not-too-complex political WordPress site, this theme would be perfect.


34 thoughts on “5 WordPress Themes for Political Candidates”

  1. Thanks a lot Cyrus for a great post.

    The biggest advantage of WordPress is its ease of integration and customization. These two things along with many others have made it the most popular blogging platform in the world.

  2. I’m thinking that Massachusetts Attorney General Martha Coakle should have had a WordPress site. Seems like she didn’t do a good job getting her message across.

  3. I have actually started to get spam from political candidates. I am sure they are unaware of this tactic but man they need to be careful who they hire for their internet campaigns

    1. Actually, in the political campaign world it isn’t spam. If you provided your email address when you registered to vote it is considered public record and an opt-in to receive political messages via email. Campaigns have tried this to be more relevant to different types of voters and to avoid wasting resources on paper mail which is often ignored and thrown away. Usually a kindly worded email reply will get you taken off the list.

  4. Hi, you’ve pretty amazing post in here. I’m surprise to know that Google spent a lot space for politician. Thanks for sharing this information.

  5. Interesting post. How did you choose these out of all the millions of themes out there? There is too much choice for my liking.

  6. I highly recommend the Victory framework (victoryframework.com). It’s a new WordPress political theme for candidates that has all the features of a campaign site.

    It’s free to try, so check it out. And give us any feedback on what can be improved.

    Disclaimer: I’m one of the core developers, so I’m a bit biased.

    1. Hi, Connor,
      I checked it out–along with the first 30 minutes of a Google search–and Victory is the only theme, with good functionality, we can possibly afford! I am a volunteer and will see what I can do. Hopefully it will be good and I’ll send you a link! Thanks for free tryout option, Dawn

  7. The election season will soon start in my town and country also. Even though I hate the government and I’ll probably not gonna vote, maybe I can make some money from building websites for local candidates. Nice themes, thanks a lot!

  8. I think WordPress continues to prove out that it’s a superior publishing platform due to its flexibility and tools.

    Love these political templates — I won’t say which one is my favorite, but you might say it’s on the left 😉

  9. Great selection of political-themed WordPress themes. My vote goes to the Victory Framework design. And I think I can actually use the Compositio one for my food-themed blog. Glad it’s free!

  10. the Politico theme looks pretty cool actually, just be careful your site doesn’t end up looking exactly like other candidate’s pages if they’re all using the same theme!

    At this point not even a slick social media presence could save Rick Perry’s campaign from himself 😉

  11. This WordPress themes are cool! I love wordpress because it provides a variety of customization choices of theme. There are lots and loads of themes you can choose from at WordPress.

  12. I think any political theme should have to show a list of donors by default, wouldn’t that be nice. We wouldn’t need to hear their speeches then, we would just look at the list and understand why they are saying what they are saying!

  13. Hi Anderson,
    You have a great selection of political WordPress themes. I admire the Victory Framework design, because it’s look and feel is outstanding.

Leave a Reply

Your email address will not be published. Required fields are marked *