Blogrush is a new service by John Reese to generate targeted traffic for blogs. The service is free and many A-list bloggers (Andy Beard, DoshDosh ) have jumped onboard early to benefit from the tier referral system that will reward early adopters.
The tier system which is detailed below means that early adopters of the service are likely to be rewarded with a serious return of traffic for their involvement.
Your Traffic = 1:1 1st Generation Of Referrals = 1:1 2nd Generation Of Referrals = 1:1 3rd – 6th Generation Of Referrals = 1:4 7th – 10th Generation Of Referrals = 1:8
A baisc way of looking at the 1:1 ratio is that for every page hit you get for a page that has the widget on it, an article of yours will be displayed in someone elses widget once.
The widget (see footer) is nothing special, it is rather chunky and not customizable. But it serves it purpose. The articles which the widget displays are meant to have contextual relevance to the content of the blog which is is displayed on, which means the traffic will be targeted and relevant. It will also serve as service to your readers providing them with related content, similar to the sphere related content plug-in used on this blog.
How much traffic will it bring?
The traffic that the service refers is based (to my understanding) on page hits. So users of your site don’t even have to use the widget for it to bring you rewards. If you are an early adopter, SIGNUP NOW, you will likely receive a fair bit of traffic. If indeed the traffic you receive is based on page hits, think of extra visitors you will get from being dugg of stumbled.
The service claims that it will be providing stats with-in 48 hours of me writing this, so here’s hoping very soon there will be some useful stats available via the dashboard. The dashboard currently offers you options to filter out content and URL based keywords, however unless you start seeing dodgy spam sites appearing I wouldn’t bother playing with this.
The nature of the referral system means that Blogrush is going to reward those who jump on early, but those who don’t will be getting the short end of the stick. So my concern is that it will be very popular early, but then growth may be limited after a certain point, as newer sign ups will not receive such significant traffic to justify using the service. It will be interesting to see how John and his team deal with this issue.