I have been thinking about blog traffic quality a bit lately. There is definitely good quality traffic to a blog, and then there’s traffic which isn’t so good. What I mean by good traffic quality, is traffic that comes to the site and does more than just leave straight away. An example of typically poor quality traffic, is traffic from social bookmaking sites. Now don’t get me wrong, social bookmarking sites like Digg and Reddit are great, and they can bring in some serious traffic if you get dugg. However, if you analyze the traffic that typically comes in during a traffic burst from digg, most readers load the page that they came see, then they leave. If your blog is in the beginning stages like this one, you really need to look for high quality traffic, where users want to read more, and will ultimately contribute something to your blog.
An example of some high quality traffic is the recent traffic I got by submitting an article to Probloggers 31 days to building a better blog group writing project. The users that came from this link browsed through my site, many linked to the article and some left comments. Overall, it proved to be very high quality traffic, and worthwhile for this blog.
What makes traffic to your blog good traffic?
In the case above the reason why I feel a lot of the readers from Problogger stayed and read more was that the subject of this blog is very similar to Problogger. Traffic from sites from with in your niche, with readers that will be interested in your content is good traffic to get. That’s is also why it is so important to leave comments on other blogs from with in your niche.
So what was the point again?
Although social networking sites are a good source of traffic, the readers that come from those sites may not be the types that will contribute to your blog or become regular readers. However, readers that come from referrals of sites from with-in your niche are likely to be very good contributors.