Category Archives: SEO

Search Engine Optimization

Blog Traffic Quality

I have been thinking about blog traffic quality a bit lately. There is definitely good quality traffic to a blog, and then there’s traffic which isn’t so good. What I mean by good traffic quality, is traffic that comes to the site and does more than just leave straight away. An example of typically poor quality traffic, is traffic from social bookmaking sites. Now don’t get me wrong, social bookmarking sites like Digg and Reddit are great, and they can bring in some serious traffic if you get dugg. However, if you analyze the traffic that typically comes in during a traffic burst from digg, most readers load the page that they came see, then they leave. If your blog is in the beginning stages like this one, you really need to look for high quality traffic, where users want to read more, and will ultimately contribute something to your blog.

An example of some high quality traffic is the recent traffic I got by submitting an article to Probloggers 31 days to building a better blog group writing project. The users that came from this link browsed through my site, many linked to the article and some left comments. Overall, it proved to be very high quality traffic, and worthwhile for this blog.

What makes traffic to your blog good traffic?

In the case above the reason why I feel a lot of the readers from Problogger stayed and read more was that the subject of this blog is very similar to Problogger. Traffic from sites from with in your niche, with readers that will be interested in your content is good traffic to get. That’s is also why it is so important to leave comments on other blogs from with in your niche.

So what was the point again?

Although social networking sites are a good source of traffic, the readers that come from those sites may not be the types that will contribute to your blog or become regular readers. However, readers that come from referrals of sites from with-in your niche are likely to be very good contributors.

www.pingable.org

Tactics for Blogging success without SEO

Tadeusz Szewczyk has written a good article on Blogscoped called 10 steps to success without SEO.

The main points covered are:

  • Discover your niche
  • Use WordPress
  • Create a killer CSS design and submit it to CSS galleries
  • Allow trackbacks, use dofollow
  • Socialize, write comments and link other blogs
  • Include social media on your site, use social media yourself
  • Write your own content, say something new, express yourself
  • Compile what you know or what others said and publish it
  • Contribute to your favorite online publications
  • Add new content at least every second day

With each point more detail about specifically how the point helps is discussed. While I agree with all the points, as a blogger with a full time job I have found the last point the most difficult to follow. I often have a spare day or two, and I will write 2-3 posts, read a lot, leave comments etc. But then I am unable to look at my blog for a few days, and I often feel my good work is being let down by my inability to post daily or at least every second day. What are other peoples thoughts of this topic?

www.pingable.org

How to Increase Technorati Rank

Recently I was asked by a reader for some ideas on improving the Technorati rank of a blog. Ultimately it is good content that will increase the Technorati rank of your blog. Technorati rank is based on the amount of links aiming at your blog, particularly from blogs with high authority on Technorati. So if you are writing about content that you readers enjoy, you are going to get more links. Of course exposure is also an issue, if your blog is new, your readership is likely to be much smaller than more established blogs, so with less exposure, even well written interesting content is going to take time to work it’s charm on your rank.

Here are a few tips to get things moving:

Claim your blog

You need to create a Technorati account and claim your blogs. The process of claiming involves filling out a form about your blog. It is important that you put in some effort here, include as many relevant tags as you can think of, and write a good description.

Add a photo/avatar to your profile in Technorati

All the search results on Technorati have a small space for a photo or avatar of the blogger of that article. If you have added a photo to your profile the photo will be displayed in search results on the site. This will make your site stand out and may help get you a few more clicks.

Tag your posts

Make sure you are tagging your posts. In WordPress you can use Simpletags or Ultimate Tag Warrior.

Pinging

Make sure your blog in pinging Technorati. In WordPress you can check what sites your blog in pinging by checking: Options / Writing / Update services. If you have never changed this setting it will probably have Pingomatic listed, which is good. Pingomatic does the job for you, pinging all the important services. If there is nothing in this box you should add this address: http://rpc.pingomatic.com/ . With other blogging platforms you will need to find out how to ping Technorati and other important services automatically. I have experimented using other pinging services as you can add as many as you want. But from what I have found unless your blog is in another language simply using Pingomatic will give you the best results. If you are writing in another language you should also consider using Pinggoat, which pings additional sites.

www.pingable.org

Getting more search engine traffic to your blog

As a fairly new blog giving advice on SEO and building traffic for blogs I want to get something straight. I often read posts that suggest that if you spend countless hours implementing tons of SEO WordPress plugins your blog will become very popular. I strongly disagree with this.  Yes SEO is important. But Where the true advantage comes is be creating good unique content. I know you have read this before, but I am going to waste 5 seconds of your life by making you read this again….but from my experience “Content is King”. What this means is that writing good content that people want to read is the key to getting a good page rank and lots of traffic.

Some other areas to consider working on with your blog:

Tags

Tagging plugins like Ultimate Tag Warrior for WordPress can have an effect on the SEO of your blog. Adding tags to your blogs is a free opportunity to list key words to be indexed with your post. The feature of UTW that adds the tags to the meta tag in the HTML of your page is also a very nice feature and worth enabling.

Permalink Structure

A permalink is the file name that is generated by your blogging software, that all links to your article will point to. It is important, particularly in WordPress to alter the default structure of your permalinks. By default pages are given an id number as a name which is poor for SEO as it doesn’t say anything about the content of the post. If you change the permalink structure to display the title of the post like on this blog, you will have much better results. It is important to do this early on as you can’t change the structure of your permalinks with-out losing all the links to the original format.

Keyword Strategy

As difficult as it may sound, it is important to think about key words when writing articles. The more times a word appears in a article the more that word will effect the search results you get. Try an use important words as much as possible with out messing up the flow of your writing. Also consider key thrases and wordings. For example if you are writing an article that relates to an album, ensure that you use the exact wording of the title.  

Linking Strategy

Gaining links from other sites, particularly popular sites, and sites about similar topics really helps. Build a relationship with other blogger’s in your field. You want to get as many trackback links to your articles, and try and get on blogrolls. Also comment on blogs in your field, giving links to your site, or even better articles. This is particularly good if you are posting on blogs like this that disable no-follow on comments.

Article Titles

It is important to have a title that both strongly relates to your topic and also encourages people to click on it. Ask a question, make a statement, be controversial, be suggestive or write a leader. Using your key words is also a good idea. But try not to make it too long, long titles can be unfriendly in certain formats, templates, rss feeds etc.

Point: Not all SEO relates to flashy plug-ins and expert advice. A bit of common sense will get you a long way.

www.pingable.org

Generating traffic from sources other than search engines

1) Submit your unique articles to social bookmark sites

This is huge. As a unknown blogger, I submitted an article to Reddit. The article made it as high as 47, which is the 2nd page, and my blog got over 1000 unique visitors in the day that followed. Digg and Del-ici-ous, are other examples of popular social bookmarking sites that will help generate traffic for your blog. I don’t think it is a good idea to submit every article. However, it will certainly help if you submit the articles that you are proud of, think are good, or if the post is breaking some form of news.

2) Submit your blog to blog directories

Search Google for blog directories, and sign up to some of the directories. This may get some visitors to your site.

3) Post Popular blogs

Post on popular blogs, particularly on blogs with a high ranking on sites like Technorati. It is helpful if your comment is near the top. On uber popular blogs like pro blogger there are often 100’s of comments left. So as I am sure you can imagine most readers don’t bother to read through them all. So getting in early and leaving a comment near the top of a blog will probably get you a few visitors.

Leveraging social bookmarking sites, and becoming a regular on popular blogs should help gain your blog some traffic, and also in the long term gain you as a blogger a higher profile… now for something cheeky…

A cheeky (or silly) idea that will work, but you probably shouldn’t do:

Pretend you are selling your site and list it on web sites that have listings for web site sales. It will defiantly get your site some hits, however it will probably have an adverse affect on your readership as they may find out and think you are abandoning them. You may also run into a small problem if someone wants to buy – so set the selling price as something ridiculously high…I mean don’t be silly, don’t do this at all!!

www.pingable.org

5 Tips to improve the SEO of your blog

Getting traffic from popular search engines like Google can really help increase your readership as a blogger. The following are some tips to help improve the SEO of your blog.

SEO = Search Engine Optimization

1) Have a site map

A site map makes it easier for search engines to index your content and find the relevant goodies that they’re looking for.If you are using WordPress use Google sitemap.

2) Write unique or pillar articles

You may have seen the term “Pillar Article” used a bit around blogging. Essentially a pillar article is an article that is good enough or significant enough to encourage other blogger’s to link to it. Write something that is that great enough that your readers will want to link to it on their own blog. An article with a lot of external links aiming at it is search engine gold.

3) Links to others

Linking is a key part to gaining a good rank from search engines. People like John Chow take advantage of this by encouraging readers to write reviews of his blog and link to it using specific anchor text (for example: “Make Money Online”) to improve their ranking. So if getting links from others is your goal, linking to other is essential. Some people will offer link exchanges, typically offering a link in an article or on their blog roll in exchange for the same from you.

4) Comment on blogs with “Do follow”

Comment on blogs with “Do follow” like this blog. Most blogging software by default will set a do not follow tag to comments left on the blog. This means that the link to your blog that is left when you post a comment will not be followed by the search engines like Google. Some blogger’s like myself remove this tag to encourage readers to post comments, as commenting has the added reward of getting the commenter a link back. Feel free to leave a relevant comment on this blog.

5) Direct link to your articles

Google likes to link directly to relevant content rather than to home pages or index pages of your blog. So a link directly to a relevant article will get more love than a generic link to your homepage. A strategy to take advantage of this knowledge is to leave comments on blogs using as the address of your web site an article link rather than a homepage link. This will be particularly useful if you are posting on Do follow blogs.

Following these tips is a good start to increasing the SEO of your blog, and they are also very good rules to follow as a blogger. Good luck with your site.

www.pingable.org