Category Archives: Social Media

Topics and discussion relating to Social Media Sites. Social Media Marketing. Social Media Optimization.

Social Media Optimization

The idea of creating content to target social media is nothing new. Terms like “Made for Digg” have been coined, and many people have created a basis for a successful site by focusing on attracting social media. When discussing the term Social Media Optimization (SMO) I consider it to be the optimizing of content on your site, this doesn’t cover your actions in social media environments away from your site, which are also important. Take a look at some existing information on this topic:

    Rohit Bhargava’s 5 rules for social media optimization:

  1. Increase your linkability
  2. Make tagging and bookmarking easy
  3. Reward inbound links
  4. Help your content travel
  5. Encourage the mashup

    Web Strategist adds:

  6. Be a user resource, even if it doesn’t help you
  7. Reward helpful and valuable users

    Cameron Olthuis adds:

  8. Know how to target your audience

    What I would like to add:

  9. Make your content attractive in appearance – people are shallow, especially when browsing social media, if it looks rubbish, it has much less chance of getting read.
  10. Make sure your site is optimized for a fast loading time – if it takes too long to load, people won’t bother. If your site is poorly optimized, large spurts of traffic will crash it.
  11. In your face ads, placed where your content should be will hurt your success. It will help your earnings placing ads in key spots, but social media visitors will hate it, and none of them are going to click ads anyway.

Is it really worth it?

Visitors from social media have a short attention span. They drop in, look at what they came to see, if it is attractive they scan over it, if something catches their eye, they may even read it. They will hardly ever click on other content on your site, they won’t click your ads, and very few will subscribe to your feed. So why bother?

Good content for social media is good content for anyone. If you can catch the attention of visitors that are sent your way from social media sites, you can catch the attention of anyone.

Rand Fishkin from SEOMOZ also discusses the value of Social media traffic for gaining incoming links, a very important SEO factor for increasing overall traffic of your site.

This is the main reason why you see so many top 10 type  list posts and other viral content when browsing social media. These types of posts tend to attract people to link to them (linkbait). This should be a key goal in your aim for success on social media sites.

Images used in this article are copyrighted by their original websites.

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The Top 15 Web APIs For Your Site

Machine-based interaction is a common feature of Web 2.0 sites like Digg, Facebook and Dilicious, and these days it goes well beyond simple web feeds. An application programming interface(API) is what allows programmers to write applications and widgets that interact with services on these sites. The API gives them web-based access to data and functions from such sites. For example using the GoogleMaps API one could pull data and mapping information from Google that enables users of a site to view an embedded map of the location of a business.

Although typically using an API does require some expertise in programming, many of the APIs which are being released by sites are well documented with good examples on how to implement them, WebAPI. This article also details many of the user created scripts which have been generated using the various API’s which will give end users something to play with too.

15 – MediaWiki API

With over 2 million articles Wikipedia is a valuable resource, the Mediawiki API allows access to this content. Sites based on the MediaWiki API include Wikitravel, Wiktionary, and WikiNews.

14 – Upcoming

The Upcoming API allows you to take data from the Yahoo site upcoming.org. It’s useful if you want current events information on your site.

Yahoo Upcoming

13 – Audio Scrobbler API

Last FM uses the Audio Scrobbler API to gather information about music you listen to. It is also the source of many various “is currently listening to” plug-ins for various applications.

12 – Ebay API

Ebay’s API is very comprehensive, and supports almost all major web scripting options, including flash and Ajax. It has a sandbox for testing scripts, and offers you sample script blocks which it calls widgets to help you getting started. Visit Widget Blog Ebay for some examples.

11 – Facebook API

Everyone knows about Facebook, it’s a hugely successful social networking site, that my girl friend assures me is very addictive. The site has loads of code samples, application creation guides and libraries for developers to play with. As Facebook is completely driven by user generated content it has a huge market of users just waiting to get their hands on fresh content, so for those that have the skill the Facebook API is a goldmine. Visit Mashable to read 10 awesome things built on the Facebook API.

10 – Feedburner API

As you may already know Feedburner is an RSS feed creation tool. The API gives developers a few toys to play with, the best of which is the Feedflare API which allows you to add new functionality onto Feedburner feeds.

9 – Google Search API

The Google Search API Is a AJAX Search API that lets you put Google Search in your web pages with JavaScript. Google gives you some very useful examples of sample code to use.

8 – Yahoo Search API

You may not believe it , but the Yahoo search API is actually more popular than the Google alternative. You can use it to create a simple spell checking tool or site wide search widget… useful stuff

7 – Windows Live API

The API for Microsoft’s portal contains a whole heap of different APIs for different MS services. Here is some of the applications that have been created using the API,  Windows Live API list, which includes content ranging from Halo 3 user guides to major league baseball videos.

6 – Google Ajax Feed API

With the AJAX Feed API, you can download any public Atom or RSS feed using only JavaScript, and easily mash up feeds with your content, and each other. It is super fast and is the quickest way to display real time RSS content on your site. Dynamic Drive’s gAjax RSS Feeds Displayer is a great example of a script created from this API.

5 – Digg API

Using the Digg API you can access individual stories, comments, or data on particular user activities. For some examples of the Digg API is action check out: 7 awesome things built on the digg API, Who’s digging You and Digg Comment Spy.

Digg API Flickr API

4 – Delicious API

Although the Delicious API is not as complex or comprehensive as most of the other APIs featured, it is so simple, you can see results just by typing a URL into your browser. You can also write data to Delicious such as adding bookmarks or renaming tags. for example:

http://del.icio.us/api/posts/add?description=Pingable&url=www.pingable.org

..would add Pingable as a bookmark in to your delicious account after a username and password challenge.

3 – Google Maps

The Google Maps API is probably the most implemented API on the net. It is used in applications such as Google flight simulator.

2 – Flickr API

The Flickr API gives two way access to the site and some of its features and photos. Tasks that can be completed using the API include creating new sets, editing comments, changing photo notes, as well as pulling existing data from the site. Here is some examples of the Flickr API in action.

1 – <a
href=”http://www.youtube.com/dev”>YouTube API

A very popular Number 1, because the YouTube API is both simple, and purely limited only by your imagination. Data which can be pulled from YouTube includes: Video titles, rating, length, tags, url, your favorites, your friend list and the thumbnail location. For an example of the YouTube API in action check out : CoverPop, and you may also want to check out: A YouTube and Google Map Mashup.

Other API resources: GotAPI , API finder, Mashery and a full list of Google APIs.

Digg and flickr icons from: ilemoned.com Web 2.0 Services Icons

Some of the content in this article was inspired by “The Top 20 APIs for your site” article in issue 167 of .net magazine.

www.pingable.org

The Power of Blog Promotion

You may have heard of the sites like PayPerPostor Blog Kits. The idea of such sites is that they connect advertisers with bloggers. As a blogger can browse through a list of promotions, and select options you are eligible for. You write about your selected promotion, and if your post fulfils the criteria, you get paid. For a blogger it is a quick way to make money, normally at the expense of your loyal readers, and for the advertiser it is a way to spread the word about a product.

How much weight does a mention on a blog really carry?

Of course this is going to depend on the readership of the blog, however I think we can assume that a mention on a blog with 1000’s of readers carries significant weight.

What about if everyone blogged about one topic on one day?

Blog Action Day is a project that involves using the power of blogs to promote a worthy cause. When over 12,000 bloggers with an audience of over 11 million people blog about one topic on the same day I think it will make a wave. I hope it does too, although I don’t want to talk about politics and the environmentdirectly on my blog in my opinion the environment is something worth protecting. Whether or not you believe in global warming it doesn’t hurt to think about the consequences of your actions and the footprint you will leave on this planet.

If for nothing else Blog Action Day will be an interesting experiment to see what an effect such a project can make. I am interested to see, what about you?

www.pingable.org

What Would You Like To Know About StumbleUpon?

After reading Dana Wallert’s article, 34 Stumbleupon posts that aren’t crap, I am feeling inspired to write about one of my favorite web services, StumbleUpon.

StumbleUpon is a great browsing experience, you find great content quick. It learns what you like, so great new content keeps on coming. Because of this it is a terrible procrastination tool, but I won’t hold that against it. As someone who publishes content on the net I also have an interest in StumbleUpon for the purpose of generating traffic to my blog.

I will look at two main factors of Stumble related traffic: 1) User related or organic traffic 2) Stumble algorithm related traffic

When looking at algorithm, audience score seems to be a huge factor, and it is defined at Venture Skills:

Every stumbler has an audience score, and in the old days stumbleupon told you what your score was but have since taken this facility away. The audience score was based on number of fans, number of pages thumbed up, number of pages thumbed down and number of reviews written. The score is what determines how much stumble juice a person carries.
The audience score has one other factor stumble history. If a stumbler initially stumbles a site and the site receives a large quantity of thumbs up their audience score increases, conversely if they initially stumble a site and it’s thumbed down their audience score goes down. Stumblers who stumble a site after the initial stumble also have changes to their audience score but not to the same extent.

…… and in the comments:

The initial stumbler’s audience is a huge factor as you say quite a few of our experiments when run resulted in null results even when I would stumble immediately afterwards and one particular stumble which had nearly 20 thumbs up had the total of 8 visits from stumbleupon. Interestingly this post which has received a large quantity of thumbs up has very little traffic via stumbleupon. The reason the first few stumblers were people who read the blog and regularly stumble it, now that non regulars are thumbing it its starting build traction.

What are 4 questions I would like to know about StumbleUpon:

  1. Does having more friends on StumbleUpon help the sites “You” submit do better?

    What I think: As it is possible to browse friend stumbles, I suspect that this does help get more user related organic stumbles, as the article will get more hits from those that are browsing user stumbles instead of categories. However, I would caution just adding anybody. I am more likely to browse the stumbles of those who I know. I am interested to see what they find interesting, however I am not so interested in what some random is interested in who has just added me to their friends, along with 199 others (I believe the limit is 200). The article from Venture skills also states that the initial stumbler’s audience is a huge factor in the algorithm, and the amount of friends you have is a factor in audience rating.

  2. Does writing a good review for an article when you submit help it perform better?

    What I think: I suspect writing a positive review helps get more hits from the Stumble algorithm, however it is hard to prove. Also as reviews are visible on the stumble profile / blog of the user who wrote them it will definitely gain some more user related organic hits.

  3. Is stumbling user profiles worth while?

    What I think: I read that stumbling user profiles is a good way to promote your friends, however, after reading about audience rating, I think you should be very careful about submitting or stumbling any content which you believe will not become popular.

  4. What is the weight of thumbs up versus the weight of thumbs down?

    What I think: I have 2 trains of thought on this topic. The weight of a thumbs up has the same weight as a thumb down. Or the weight of both are related to the audience score of that user, as such a thumb down by someone who is new would carry little weight, where as a thumb down by a power user is likely to carry a lot of weight.

After researching this article I think I have come to two major conclusions:

  1. Only submit and thumb up articles which you think are very good and have a high chance of becoming popular.
  2. Using stumble more will help add value to the weight of your votes, but only if you rating sites with the value they deserve.

www.pingable.org

Is User Generated Content Evil?

I have just read an interview in the October .Net magazine with Andrew Keen. Andrew is self proclaimed as one of the most hated people on the net because of his criticism of Web 2.0, current social network habits and online culture. As hated as he may be by the masses, I feel most of what he is talking about is very intelligent, and well worth listening to. Are the sites like YouTube, MySpace and Flickr ultimately rather evil? Is user generated content the future of entertainment?  Or is it just a big scam to drive traffic and sell advertisements, and line the pockets of the already wealthy. Here is an excerpt from the .net interview:

.net: Why don’t you like user-generated content and social networks? Isn’t it great that the power is in the hands of the people now?

AK: Who says that power is in the hands of the people? I don’t see any evidence of this. The A-list bloggers – mostly rich, white men in silicon valley – are no more representative of the “people” than any other traditional cultural or economic elite. The only “people” economically benefiting from user generated content are the millionaires at Google, YouTube, MySpace and Flickr.

User generated content is a huge scam. It’s a way for the owners of sites such as YouTube and MySpace to get content for free, drive massive audiences and then sell advertising around it. If the content has any value, then the creators should sell it…

Consider The Effect Of Your Actions In Social Networks

I think it is hard to argue that there isn’t a financial drive in the motive behind any venture on the net. Ultimately the reason why these types of sites are started are to make money, and I don’t think you can hold it against the pioneers of these sites for having a great idea in the first place. However, it is worth at least considering the effect of your actions when creating content for someone else. When you upload a video to YouTube and it is viewed thousands of times, who is making money from it? Not you. Would you be happy if you knew what sort of revenue was being generated from your MySpace blog.

When you invite an email friend to join a social network like MySpace, you are giving their email away. On MySpace you can’t even read a private message or comment without visiting the site, which is littered with in your face advertising.

Where Does Blogging Fit Into The Picture?

Most blog platforms allow you to place your own advertisements. You can make money from blogging. You can produce content, and drive traffic to a site where you benefit. And when you own the domain that the blog is on, there are also long term benefits, such as page rank, profile and branding etc.

Content that you create, under your own name, on your own domain, on your own blog creates value for you. Content that you create anonymously, for a large social network site like MySpace or YouTube, creates value from someone else.  On that note here is some user generated content created by someone else, that I feel adds particular value to this topic:

Prometeus – The Media Revolution:

Epic 2015:

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10 Blog Success Metrics and How They Can be Manipulated

This article will discuss success ranking systems within the blogosphere, and then give ideas about how to manipulate and benefit from them.

TEN – Technorati Favorites

Although I don’t think this is a particularly useful metric, having a lot of people who have added your blog as a favorite on Technorati may get you some traffic. It also shows potential readers that others think your blog is good.

How can it be manipulated?

Very easily. There have been, and continue to be, plenty of exchanges set up for swapping Technorati “add to favorites”. i.e., “You add me and I will add you.” Here is one such popular example: DoshDosh. I doubt it is worth it though, as because it is so easily manipulated it doesn’t hold any real weight.

NINE – Blog Catalog Rank

Blog catalog is a fairly large online community, where as a blogger you are free to promote your blog as shamelessly as you please. This alone is reason enough for you to want to put effort into developing a rank on the site. The directory side of the site works by providing category based listings of blogs. You can also buy a sponsored slot which will get you to the top of a list for between $8 and $30. How high you appear on the list depends on your rank. Here is a definition of how the rank is calculated:

Blog Rank – a special formula that analyzes your hits, views, comments, neighborhood members and other special secret ingredients to create a numeric score based on a 100 point scale. Your Blog Rank is primarily used to determine the order blogs appear in our Directory and Search Results. The higher your score the better your placement.

How can the rank be manipulated?

Fairly easily. A factor in the formula which you can manipulate is the members in your neighborhood. If you add everyone as a friend, many will add you back, and many of those will consider the act a nice enough deed to either visit your blog or even join your neighborhood. That is why you will see users with thousands of friends on blog catalog, many of which they don’t even know.

EIGHT – Alexa

Alexa is a page rank system that ranks your site as a number compared with every other site in the world. i.e., your site is ranked 333,000 in the world. Yahoo is ranked 1st, Google 2nd, Myspace 3rd, YouTube 4th, and Facebook 5th. There’s no doubting that these are popular web sites, so it must have some degree of accuracy. It is mainly used by certain advertisers, and it gives you an idea of how popular your site is compared to not only blogs but all sites on the net.

How can it be manipulated?

I have read that installing the Alexa bar on your own browser can help you climb the ladder to a small degree. The idea is that you visit your own site a lot, so if you browse it with a browser that is using the Alexa bar, it will help you rank better.

SEVEN – Web Site Traffic / Page Hits / Unique Visitors

No success metric list would be complete without considering traffic. If a blog is getting a lot of visitors it is successful. If a blog is getting very little, then it isn’t.

How can it be manipulated?

Having consistent traffic over a long time period is something that is very difficult to manipulate. Although, for a boost of traffic you can use social media sites to promote your content. Long term consistent traffic will rely on you being successful with many of the factors discussed in this article.

SIX – Technorati Authority

This is a fairly important factor for bloggers. It is calculated using the amount of incoming links or “blog reactions”, where links from higher authority blogs will help your authority more. Although I don’t use Technorati as a blog search engine myself, I am sure if you have a higher authority blog you will pull some traffic from Technorati.

How is it manipulated?

You will often read theories of how “A-List” bloggers, or high authority bloggers tend to link to each other a lot. The idea is that because links from high authority blogs carry greater weight, that if A lister’s keep it to themselves, they will keep the authority amongst themselves and make it more difficult for new blogs to break in. An A list blogger could easily argue that they link to other high authority blogs more often because they have better content. So although I suspect this sort or thing goes on, there is no point complaining about it.

How can you manipulate it?

Not so easily. Although anything that gains you links will help. So blog carnivals, group writing projects, viral link schemes or running competitions all help.

FIVE – Income Generated

Although income generated from your blog is a harsh measure of success, I feel it should rank fairly highly. If your blog makes you thousands, then it is successful. However the opposite doesn’t necessarily apply, as there are many great successful blogs that aren’t in it for money.

How can it be manipulated?

I don’t know, I don’t make money from blogging. Maybe John Chow has some tips for you, although I wouldn’t recommend reading most of what he spouts out on his blog these days. Just because blogging about money makes him money, reading about him doing it won’t make you money, it will only make him more.

FOUR – Social Media (Stumbles, Diggs etc) – An Article Level Rank

Many bloggers are fixated with success on social media sites. There is no doubting that success on these sites can drive a lot of traffic and attention towards your blog. Both of which are important measures of success. So social media success should be considered fairly highly on this list.

How can it be manipulated?

Varying degrees of difficulty. The concept of “Digg Rings” or “Exchanges” suggest that there are other factors at play that help certain content rise to the top. Making friends who are more likely to vote for your content is how many people work the system. Ultimately, content would have to be of a certain quality to get anywhere on popular social media sites, but there are certainly ways that help some do better than others.

THREE – Google Search Rank for a Keyword

Scoring highly with Google on a keyword or phrase can bring your blog a lot of traffic. So using this as a measure of success is useful. How well do you score for important keywords in your niche? This particular concept drives the “Make Money Online” niche, where the key focus seems to be to rank on Google using the aforementioned term.

How can it be manipulated?

Not easily, but in the long term there are plenty of pointers to set you on the right path to success, which is what the SEO niche is based around. Key concepts involve keyword rich anchor text aiming at your site, keyword rich article titles, keyword rich content, keyword rich image alt text, good content structure, good keyword research and much more. I suggest Aaron Wall’s SEO Book blog for great SEO advice.

TWO – Google Page Rank

Google page rank is a form of authority in the search engine world. Having a high page rank gives links from your site more authority. It is one of the factors that will help your pages score well on Google search, and it may help you gain respect from other bloggers.

How can it be manipulated.

Not easily. You need to aim at gaining quality links from high page rank sites,  particularly sites from within your niche, and hopefully using anchor text that includes important keywords or phrases.

ONE – RSS Subscribers On Feedburner

The top of the list has to be RSS subscribers. Having a large list of subscribers guarantees you a level of readership more so than any other factor. At the point of writing this Techcruch has 609,000 subscribers. 609,000 people think that Techcrunch is worth at the very least following, if not reading every article. Having a large RSS readership can and should be a pull for sponsors and advertising. Also because it is so difficult to fake or manipulate it should hold a lot more weight in the future.

How can it be manipulated?

Not easily, which is why it is such a strong metric. However, to ensure you capture as many readers as possible, an easily accessible button or link to your feed is important. Providing a full feed, and not an excerpt will help. Submitting your feed to rss directories may help get you some extra subscribers and it does give your feed a lot of hits on the day you add them.

Conclusion

I know that this article is rather superficial at times, and I haven’t necessarily encompassed all that could be considered success, i.e., enjoyment, comments left, the quality of content to you and your readers etc. However, I have attempted to rank the factors that drive the blogosphere. I hope you find it a useful resource.

www.pingable.org

What is a Good Bounce Rate For a Blog?

In an environment rich with social media sites providing quick fix for our short attention spans what is an acceptable time for a visitor to spend on a Blog? If you don’t keep track of the statistics of your site Google Analytics will do nicely for tracking your site statistics.

The Bounce Rate (also called % Exit) is the percentage of visitors that leave your site without clicking any further links. So if they were sent to a certain page on your site by Google search, they looked at that page, then left.

Avinash Kaushik, Google’s Analytics Evangelist states, “it is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.” Source: Wiki

The Wiki goes on to explain that different types of pages should expect different bounce rates based on the type of traffic expected to visit that page.

1) Typical traffic expected on a modern blog that may not be expected to stay long could consists of:

  • users who are following links from social media sites
  • users who are coming from an rss feed just to read a page – even though they are probably regular readers.
  • users who are reading an article on another blog and have followed a link to see a particular point

2) Traffic that may be expected to stay longer and read different pages may include:

  • users researching
  • users searching
  • users who intend on interacting in some way –  comment, contact etc

If you get a lot of traffic from the first bracket rather than the second bracket you are likely to have a much higher bounce rate, but is this cause for concern? 

Perhaps a better way to look at it would be to look at individual pages. Is your prize article, your best work sending users running?

Another factor is site structure. Do you use extracts on your homepage or do you display the full post? If you are displaying full posts your bounce rate is going to be higher than the same content on a site that uses extracts, as users don’t have to click anything to read your full articles.

Social Media Patterns

StumbleUpon (SU) – A large percentage of the traffic for this blog comes from SU users. It is so easy for a SU user to click the stumble button on their toolbar, be sent to a site that doesn’t at first look like their cup of tea, then instantly click stumble again. If your SU traffic has a high bounce rate, then maybe you need to consider working on the first appearance of your site. What is visible when the page loads and is that a good message to send visitors? Fortunately, the first impression of Pingable must be ok, because SU users have one of the lowest bounce rates of traffic sources for this blog.

Digg – Digg users are notorious for heading to a site, looking at what they see, then leaving straight away. I haven’t had any popular articles on Digg so I can’t really comment on how true this is.

Conclusion

So to answer the question…What is a good bounce rate for a blog? Obviously the lower your bounce rate is better, regardless of all the reason you may have for it being poor. If your bounce rate is over 50% then maybe your are marketing your content to the wrong crowd. Is writing that Digg bait really winning you readers? What first impression does your site make? As long as the bounce rate for certain pages and traffic sources suggest things are good, I wouldn’t get too worried about it.

www.pingable.org

Using Social Media To Market Your Blog

Social media sites like Digg, MySpace, Flickr and del.icio.us are very popular. They have millions of users, and you want in on that action. But how do you get traffic from these sites?

How Are Social Media Sites Good For Your Blog?
  • You can create pages with links back to your site, or submit an article which is voted on by users, if it becomes popular it can generate large amounts of traffic. Extra traffic can also equal more links aiming at your site which is good for SEO.
  • You can build profiles on popular sites that can attract links, attention and contacts from other members. When you have a profile that people recognize on popular social media sites you have a significant ability to influence discussion and popular opinion within the community around the site.
  • You can generate niche specific traffic. Submitting an article to a niche specific site like Dzone which is a site for programmers and web developers can bring traffic that is interested in your field.
Mistakes and Misconceptions about Social Media and Blogging

Going for volume of traffic over traffic quality out of the box

It is likely that you won’t immediately succeed on the very popular main stream sites like Digg and reddit. When you are starting out you may be better off focusing on smaller sites specific to your niche. For example a small design blog would be better to focus on writing content that appeals on a site like designfloat. This will bring qualified users who are interested in design.

Design Float Screen Shot

Not having a strategy when you start

A lot of people see the buzz around the Internet with different blogs and social media sites and think they just need to start their own blog, post a few YouTube videos, and put a link to their Flickr account and think that their site is going to be a instant classic. However, all successful sites have a clear purpose, and target a specific niche. If you don’t know what you want to do before you start, then maybe you shouldn’t be starting.

Posting you own irrelevant content

If you can’t look at your own writing and decide what is likely to be relevant to the masses and what isn’t then you need to do some rethinking. Not every article you write is going to appeal to the masses. Don’t post day to day rubbish, focus on writing pillar articles as often as you can and only submit what has a chance of being useful to others.

Use appropriate language in your commentaries

When you have an opportunity to promote your article, for example, in a forum or in the comment section of a social media submit form, use appropriate language. Don’t be a “know it all” or don’t use sale-speak. Be informative and friendly, and speak in language that is appropriate for the medium which you are submitting to.

Expect it to be easy

Everyone has a blog these days, and everyone uses social media sites, how hard can it be to make a quick buck? Building readers and trust online takes time and requires a lot of effort. The best path to success will require you to freely share your expertise and to work hard to create genuinely interesting and useful content.

Advice On Getting The Most Out Of Social Networks

It is important to remember that these sites are not there for your purposes of promoting blogs, they are there for people to enjoy, so you shouldn’t “just” use them for marketing purposes. It is transparent and may build you a bad reputation. If you want to be accepted in social media communities you need to put effort into developing your reputation. On sites like Digg it is a good idea to leave comments on submissions. If you want your comment to be more visible, comment on recently submitted articles which are in your niche or that you think are good, so then if they become popular your comment will be at the top and more visible.

It is a good idea wherever possible to use a profile image, either of yourself or a logo of your site. It makes you stand out. On Technorati this is a great way to make your articles stand out in search result pages.

It is important to build up friends. It is great to have others who have your back, and are more likely to vote for an article which they see is yours. A good technique to building up friends in a social media environment is to view people who have voted for your articles in the past, then add them to your favorites. If they liked something you have written then they are a likely candidate to like future content you write about.

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