Launch Effect was recently brought to our attention as a solution for pre-launch and early launch applications. Launch Effect is a one-page WordPress theme intended to help developers and new businesses generate buzz before launch.
The theme is incredibly customizable and serves one very important function. Users visiting the site can enter their email address to receive future updates. That’s something many themes can do. But here is where Launch Effect stands apart. Users who sign up are provided with a custom generated URL they can use to share with friends.
You can then track referrals so top performers can be rewarded, or just thanked with a kind email. The following are screenshots of the signup and sharing screens.
As you can see, users can share the launch in lots of different popular ways.
The free version of this theme has all the features described above including a powerful design dashboard and lots of customization options. It also comes with a small footer linking back to the developer.
The design dashboard allows for complete color and style customization from top to bottom. All colors, fonts and text is customizable through this dashboard.
The premium version adds functionality to include a progress bar, countdown timer, brandable footer, and full theme functionality to use as a regular WordPress site. In development for future releases is the ability to add extra form fields and sell single products with Paypal support.
Launch Effect can also integrate seamlessly with Mailchimp (my personal favorite), Google Analytics, AWeber and PressTrends.
The stats are also impressive, allowing the site admin to track signups and conversions each person has generated. This is great for content entries and true viral launches.
Launch Effect is in use by lots of exciting new concepts right now. One nice feature of Launch Effect is that no theme ends up looking the same so you don’t have to worry about lots of other sites using the same design. Check out some of these cool designs:
Go ahead, check out Launch Effect for yourself. If you’re experienced with this theme, we would love to hear your feedback in the comments below.