Santa Search Tips from Google

I received the strangest email from the Google Adsense team an hour ago…Santa Search Tips. Basically it is a simple game designed by Google to help you understand some of Google’s search basics SEO Tips. The site is a .co.nz, so it is possible that the email only went out to New Zealand Adsense publishers. It is all good stuff. I have gone through the pain of finding all 15 of the tips for you:

Tip #1 If you’re unsure…

if all your pages are being seen by Google, search for your site’s address after the command “site”, ie site:yourwebsite.com. When you see your pages in the results, check your snippet content and page titles. Include information that matches the product or category of products on a particular page. If anything is missing or you want more details, you can also use the Content Analysis Tool in Webmaster Tools.

Tip #2 Did you know?

if you upload new products faster then Google crawls your site, you should submit a Google Sitemap to include a refresh rate.

Tip #3 Remember to…

label your images appropriately. Don’t miss out on potential customers because of [001.jpg] instead of [NintendoWii.jpg] Images Search is one of the largest search properties out there, so take advantage of it.

Tip #4 Make sure you…

manage your Sitelinks. Your most valuable links may not be the ones that Google chooses as Sitelinks, so remember to remove any that you don’t think will benefit your users.

Tip #5 Don’t forget to…

check for error and keyword traffic in Webmaster Tools.

Tip #6 It’s important to…

serve accurate HTTP status codes. If you’re permanently out of a product, serve a 404. I you have permanently moved a product to a new page, serve a 301. The more we know about your old pages, the better.

Tip #7 Consistency is key…

if your website directs customers to a brick and mortar store, make sure you double check you business listing in Google Local.

Tip #8 Take a few minutes…

to test the usability of your checkout process. Ask yourself if a user can get from product page to checkout without assistance? Is your checkout button easy to find?

Tip #9 There’s no doubt about it…

users and search engines like fresh content. We recommend original product descriptions or a product review section on your site.

Tip #10 Have you thought of?

reading our recently released SEO Starter Guide?

Tip #11 Would you like an overview of our top tips?

Watch our Tutorials for Webmasters.

Tip  #12 You can always…

find out what information Google has about your website in Webmaster Tools.

Tip #13 For even more tips…

get the latest updates from the Webmaster Central Blog.

Tip #14 You can always…

answer your other questions in our Webmaster Help Center.

Tip #15 It’s never too late to…

ask your last-minute questions in the Webmaster Help.

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I created pingable back in 2007 and I still love blogging about Wordpress.