Tag Archives: Permalink

Getting more search engine traffic to your blog

As a fairly new blog giving advice on SEO and building traffic for blogs I want to get something straight. I often read posts that suggest that if you spend countless hours implementing tons of SEO WordPress plugins your blog will become very popular. I strongly disagree with this.  Yes SEO is important. But Where the true advantage comes is be creating good unique content. I know you have read this before, but I am going to waste 5 seconds of your life by making you read this again….but from my experience “Content is King”. What this means is that writing good content that people want to read is the key to getting a good page rank and lots of traffic.

Some other areas to consider working on with your blog:


Tagging plugins like Ultimate Tag Warrior for WordPress can have an effect on the SEO of your blog. Adding tags to your blogs is a free opportunity to list key words to be indexed with your post. The feature of UTW that adds the tags to the meta tag in the HTML of your page is also a very nice feature and worth enabling.

Permalink Structure

A permalink is the file name that is generated by your blogging software, that all links to your article will point to. It is important, particularly in WordPress to alter the default structure of your permalinks. By default pages are given an id number as a name which is poor for SEO as it doesn’t say anything about the content of the post. If you change the permalink structure to display the title of the post like on this blog, you will have much better results. It is important to do this early on as you can’t change the structure of your permalinks with-out losing all the links to the original format.

Keyword Strategy

As difficult as it may sound, it is important to think about key words when writing articles. The more times a word appears in a article the more that word will effect the search results you get. Try an use important words as much as possible with out messing up the flow of your writing. Also consider key thrases and wordings. For example if you are writing an article that relates to an album, ensure that you use the exact wording of the title.  

Linking Strategy

Gaining links from other sites, particularly popular sites, and sites about similar topics really helps. Build a relationship with other blogger’s in your field. You want to get as many trackback links to your articles, and try and get on blogrolls. Also comment on blogs in your field, giving links to your site, or even better articles. This is particularly good if you are posting on blogs like this that disable no-follow on comments.

Article Titles

It is important to have a title that both strongly relates to your topic and also encourages people to click on it. Ask a question, make a statement, be controversial, be suggestive or write a leader. Using your key words is also a good idea. But try not to make it too long, long titles can be unfriendly in certain formats, templates, rss feeds etc.

Point: Not all SEO relates to flashy plug-ins and expert advice. A bit of common sense will get you a long way.