Tag Archives: Promotion

Top ways to promote your WordPress site

Someone once said about blogging: “never before have so many people said so much to so few”.  I find this quote hilarious because it really does capture a lot of blogs quite well.  What makes the internet so powerful is always what makes it so bloated.  The ability to broadcast information instantly and efficiently to as many people as may find the information valuable.  But information that nobody sees is useless.  That’s why a WordPress blogger needs to do more than write, they need to promote.

We all have dreams of content we write going viral, and our blogs gaining instant credibility, being read by millions every day.  But that happens to a tiny fraction of us.  The rest need to work tirelessly to write quality content and distribute it as widely as possible.  Here are some solid, white-hat methods for distributing content and promoting your WordPress site.

1.Write quality content!

I had to insert this one even though it is not a direct “promotional tool”.  I also listed this as the top method for promoting your WordPress site because I believe strongly that writing quality, unique and useful content is the most important step in creating a popular website.  If people find your content useful, they will share it among their network and promote it for you.

2. Guest blogging

This is one of the oldest tricks in the playbook, but it work.  Offer to create quality, unique content for similar websites.  Don’t fill the content with links back to your site, rather just one link in your author byline.  This method goes along with numbers 5 and 7, relating to building relationships with other WordPress sites.

By writing unique content for other websites, you are doing them a favor and building a long term connection that will benefit you over time.  They may offer to return the favor.  In the least, you will garner new readers from their traffic.

3. Promotions and Giveaways

I’ve done this a few times here on Pingable and other WordPress sites I run.  It is easy to set up a promotion and it generally works at building traffic and readers.  One method is to identify a resource you already have, such as a product or service, and give it away to a lucky visitor.  Another method is to partner with a member of the WordPress community, such as a theme producer, and give away someone else’s product.  They benefit with free publicity and the “winner” benefits by getting something for free.  It’s a win-win-win.

I have even done this with physical products on a non-WordPress site I run.  I worked out a deal with a manufacturer of tech accessories to give one of their products to a lucky reader.  People were entered into a drawing by liking my site on Facebook or following on Twitter.  I earned a lot of followers that month!

4. Submit content to social sharing sites

Some websites have sprung up in the last few years that are essentially clones of Digg, or vertical market within that focuses on a specific area such as WordPress.  These sites let you submit links to articles that visitors then vote up (or down) based on usefulness and appeal.  These sites can be useless or incredibly helpful.  Again, your content needs to be good or else your efforts on these websites will be for nothing.  Some examples of social sharing sites include:

5. Build relationships

Why on earth do you need to build a relationship with other (competing) websites?  Because even on the internet, relationships are everything.  Working together, two WordPress admins can boost traffic to both of their sites.  The first example of this is guest posting described above.  But two collaborating admins can also share links, swap ads, trade content, liven the comment discussions and offer tips and feedback.

I have been consistently surprised at the positive response I’ve received when blindly reaching out to webmasters who’s sites I liked.  People are often friendly and approachable, willing to talk about collaborations most of the time.  What types of collaborations?  How about joining forces?  One of the best ways to guarantee success is to combine your assets and time.

6. Offer a unique resource

This one is big.  I once ran a very small WordPress powered site (that I’ve since sold).  I made a couple hundred dollars writing some quality posts for a very popular site.  I took that money, and paid someone to develop a custom theme that I then gave away on my blog.  Not only did this garner new loyal readers, it raised the value of my site so that when the time came to sell, it was worth the normal price plus the value of the custom theme that came with it.

What’s also helpful about this strategy is the fact that people really have to link back to you, giving you credit.  You then become the resource everyone is talking about, instead of being one of the everyone talking about someone else’s resource.  Of course, people will steal the resource and not give you credit.  But those people far outweigh the honest ones.

7. Comment and interact with colleagues

This one is a great way to promote your site.  Let me be clear: this is not about plastering the internet with links to your blog.  This is about generating good, honest discussion.  Many websites allow you to insert a link with your username which is good.  But if you engage in healthy discussion about a topic related to your site, many people could see it and convert to readers.  Again, don’t spam, don’t simply comment for the sake of commenting.  Engaging in a friendly discussion and visitors will follow.

What did I miss?

There are thousands of ways to promote your WordPress site out there, which ones are your favorite?  Leave them in the comments below and I could add them to this post.

 

6 tips for making your blog stand out

With hundreds of thousands of blogs being created every day, yours will take a lot to stand out in the crowd. These tips have been assembled from years of experience navigating the blogosphere. Stick to these 6 principles and you’ve got a pretty decent chance of making it.

1. Use a custom design

This is less difficult or expensive as you may think. There are tons of beautiful themes and templates available for blogs. Find the one that best suits your needs (see #6) and customize it by adding a unique background, menu, icons, etc.

Using some of the online marketplaces like Graphic River, you can find new images to spice up your design that is both unique and aesthetically pleasing.

2. Give away something (quality) for free

One of my first blogs found success in giving away a premium quality CMS template for free. This helped in almost every component of my blog. It encouraged link building, increased credibility, and encouraged repeat visits.

The investment is well worth the return. Give away a quality asset like a theme, icons, or something else related to your blog topic. You will find an increase in traffic, backlinks and favorable mentions on other sites.

3. Post frequently (reference other article)

This article discusses this topic further, but you should respond to your readers and post often. Don’t flood your blog with content so that readers can’t filter through it all and quality suffers. However, posting on a regular and frequent schedule will build credibility and show readers you can be depended on for quality content.

4. Develop relationships

There’s no subsitute for pounding the internet pavement and building relationships. All relationships matter, but focus on connecting with others who share your passions and topics. I regularly reach out to other blogs that I follow.

Reaching out can be guest blogging, exchanging links or collaborating on a freebie release. (See #2)

5. Be unique

The web is full of duplicative, useless content. There is a special place in hell reserved for those who saturate the web with boring content meant only to encourage ad clicks.

Have you noticed the increase in “list” sites? Mashable.com and Tutorial9 are just some examples of websites that create helpful posts of lists like “100 of the best free WordPress themes”. Your content should be unique, informative and easy to read. If you can do this, the links and traffic will follow.

6. Leave out the excess (focus on the content)

The big content management systems (WordPress, Joomla, Drupal, etc.) offer countless addons and plugins. These can be both helpful and harmful to your blog. Don’t think that the coolest features are necessary. Focus on quality, informative content and leave the fancy sliders and effects out.

7. Be patient

The top blogs were not made in a day. Popularity, traffic, links and credibility are earned over time. If you’re passionate about a topic, you will continue to be motivated by changes and innovations. Be patient, offer consistent quality and useful content that people can expect every time they come back.

The Power of Blog Promotion

You may have heard of the sites like PayPerPostor Blog Kits. The idea of such sites is that they connect advertisers with bloggers. As a blogger can browse through a list of promotions, and select options you are eligible for. You write about your selected promotion, and if your post fulfils the criteria, you get paid. For a blogger it is a quick way to make money, normally at the expense of your loyal readers, and for the advertiser it is a way to spread the word about a product.

How much weight does a mention on a blog really carry?

Of course this is going to depend on the readership of the blog, however I think we can assume that a mention on a blog with 1000’s of readers carries significant weight.

What about if everyone blogged about one topic on one day?

Blog Action Day is a project that involves using the power of blogs to promote a worthy cause. When over 12,000 bloggers with an audience of over 11 million people blog about one topic on the same day I think it will make a wave. I hope it does too, although I don’t want to talk about politics and the environmentdirectly on my blog in my opinion the environment is something worth protecting. Whether or not you believe in global warming it doesn’t hurt to think about the consequences of your actions and the footprint you will leave on this planet.

If for nothing else Blog Action Day will be an interesting experiment to see what an effect such a project can make. I am interested to see, what about you?

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