Tag Archives: Search-Engine

Getting more search engine traffic to your blog

As a fairly new blog giving advice on SEO and building traffic for blogs I want to get something straight. I often read posts that suggest that if you spend countless hours implementing tons of SEO WordPress plugins your blog will become very popular. I strongly disagree with this.  Yes SEO is important. But Where the true advantage comes is be creating good unique content. I know you have read this before, but I am going to waste 5 seconds of your life by making you read this again….but from my experience “Content is King”. What this means is that writing good content that people want to read is the key to getting a good page rank and lots of traffic.

Some other areas to consider working on with your blog:


Tagging plugins like Ultimate Tag Warrior for WordPress can have an effect on the SEO of your blog. Adding tags to your blogs is a free opportunity to list key words to be indexed with your post. The feature of UTW that adds the tags to the meta tag in the HTML of your page is also a very nice feature and worth enabling.

Permalink Structure

A permalink is the file name that is generated by your blogging software, that all links to your article will point to. It is important, particularly in WordPress to alter the default structure of your permalinks. By default pages are given an id number as a name which is poor for SEO as it doesn’t say anything about the content of the post. If you change the permalink structure to display the title of the post like on this blog, you will have much better results. It is important to do this early on as you can’t change the structure of your permalinks with-out losing all the links to the original format.

Keyword Strategy

As difficult as it may sound, it is important to think about key words when writing articles. The more times a word appears in a article the more that word will effect the search results you get. Try an use important words as much as possible with out messing up the flow of your writing. Also consider key thrases and wordings. For example if you are writing an article that relates to an album, ensure that you use the exact wording of the title.  

Linking Strategy

Gaining links from other sites, particularly popular sites, and sites about similar topics really helps. Build a relationship with other blogger’s in your field. You want to get as many trackback links to your articles, and try and get on blogrolls. Also comment on blogs in your field, giving links to your site, or even better articles. This is particularly good if you are posting on blogs like this that disable no-follow on comments.

Article Titles

It is important to have a title that both strongly relates to your topic and also encourages people to click on it. Ask a question, make a statement, be controversial, be suggestive or write a leader. Using your key words is also a good idea. But try not to make it too long, long titles can be unfriendly in certain formats, templates, rss feeds etc.

Point: Not all SEO relates to flashy plug-ins and expert advice. A bit of common sense will get you a long way.


5 Tips to improve the SEO of your blog

Getting traffic from popular search engines like Google can really help increase your readership as a blogger. The following are some tips to help improve the SEO of your blog.

SEO = Search Engine Optimization

1) Have a site map

A site map makes it easier for search engines to index your content and find the relevant goodies that they’re looking for.If you are using WordPress use Google sitemap.

2) Write unique or pillar articles

You may have seen the term “Pillar Article” used a bit around blogging. Essentially a pillar article is an article that is good enough or significant enough to encourage other blogger’s to link to it. Write something that is that great enough that your readers will want to link to it on their own blog. An article with a lot of external links aiming at it is search engine gold.

3) Links to others

Linking is a key part to gaining a good rank from search engines. People like John Chow take advantage of this by encouraging readers to write reviews of his blog and link to it using specific anchor text (for example: “Make Money Online”) to improve their ranking. So if getting links from others is your goal, linking to other is essential. Some people will offer link exchanges, typically offering a link in an article or on their blog roll in exchange for the same from you.

4) Comment on blogs with “Do follow”

Comment on blogs with “Do follow” like this blog. Most blogging software by default will set a do not follow tag to comments left on the blog. This means that the link to your blog that is left when you post a comment will not be followed by the search engines like Google. Some blogger’s like myself remove this tag to encourage readers to post comments, as commenting has the added reward of getting the commenter a link back. Feel free to leave a relevant comment on this blog.

5) Direct link to your articles

Google likes to link directly to relevant content rather than to home pages or index pages of your blog. So a link directly to a relevant article will get more love than a generic link to your homepage. A strategy to take advantage of this knowledge is to leave comments on blogs using as the address of your web site an article link rather than a homepage link. This will be particularly useful if you are posting on Do follow blogs.

Following these tips is a good start to increasing the SEO of your blog, and they are also very good rules to follow as a blogger. Good luck with your site.