Ever wondered what a Post Slug was? You know that little box in Wordpress. Chris from Blog-op.com has written an article about Using Wordpress Post Slug to Increase Search Engine Traffic.

What is a Post Slug

A Post Slug is text that will appear in your URL in place of the title of your post. You will notice that I used a ridiculously long name for the title of this post. It gives you a clear idea about what the post is about, however it’s not very clean. Now look at the URL and you will only see “Using Post Slugs” where the title normally appears. So what a Post Slug does is provide you with an opportunity to have one title for your readers and one title for search engines.

Where do I find this feature?

Wordpress: If you look in the writing panel of Wordpress, on the right side bar you will find the box for writing your post slug (pictured below).

Windows Live Writer: WLW also has a slug option which you will find in the expanded option bar at the bottom of your post edit page.

Why use it?

Using a posts slug won’t be appropriate for every post you write, however, in some situations, particularly when you need a longer title, a post slug may be well worth considering.